Social media marketing is an easy way to get the best bang for your marketing budget buck. But with more content floating around the interwebs than we know what to do with, you have to get creative to stop the scroll. Try one of these Creative marketing ideas for your marketing strategy:
1. Create a referral program:
Referral programs turn your customers into marketers. Encourage word-of-mouth by adding incentives for talkative fans. Be it a discount, a free trial, or a free bonus gift with purchase-if the incentive is good enough, you will get people talking.
2. Connect with influencers:
Influencer marketing is big business. But there is no need to aim for the world. You can find more than thousands of micro-influencers with valuable followings.
Connect to the influencers who have an established relationship with your target audience, then offer to send them your products or aim for a more formal marketing partnership. If you don’t have time to slog through the social media ranks, plenty of influencer agencies can help. Whatever you do, choose influencers that match the values and vibe of your brand.
3. Hold a contest or giveaway:
Generate engagement with some must-have prizes. Give away your own product or offer something your target audience will thirst after.
But remember, a giveaway only works if you ask for something in return. As a requirement for entry, ask people to follow your brand, mention your handle, or tag a friend. Then sit back and watch your audience grow.
4. Partner with another brand or account:
There is strength in numbers. Band together with a brand or account that complements your own but isn’t your direct competition. Launch a collaboration project, join forces for a good cause, or just feature each other on your socials with a sponsored post. If you scratch their back, they will scratch yours.