There are four key factors that influence the Instagram algorithm for feed posts-confirmed by Instagram themselves:
1. Information about the post: Is it a photo or a video? How many likes does it have?
2. Information about the poster: How interesting are they to you?
Are they your friend? How often do people engage with their content?
3. Your activity: Do you tend to watch a lot of videos? What type of content do you typically engage with?
4. Your interaction history: Do you typically like or comment on the poster’s posts?
Based on this information, Instagram’s algorithm calculates how likely someone is to interact with a post, known as a score of interest, which ultimately determines the order in which posts are displayed in their feed.
Use analytics to see what content works and how your community is engaging with your posts over time.