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in SEO by (11.4k points)

Improving ad relevance is well worth the effort since it results in an overall campaign improvement-higher quality score, better ad position, and lower cost-per-click.

Inshort, higher ad relevance = higher quality score = lower cost-per-click.

On both Google and Bing. Quality score is partly measured by relevance.

Ad relevance can mean a lower CPC and higher ROAS which is what every digital market wants. This is because higher relevancy can lead to a better position on the results page. Naturally, with more visibility, this earns advertisers more clicks for the same budget and a lower CPC. Think of it this way: higher ad relevance= higher Quality score= lower cost-per-click.

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Welcome to askonline. At the site you will get information for a variety of topics. You can upload questions or articles. We seek to keep our laws * Do not upload copied content. * Content must be original. * Do not upload advertising content * Do not upload links as a title * Do not upload more than 1 link in the article Users who do not comply with the rules will be deleted. Enjoy

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